The Berlin International Economics Congress 2013
Intercultural Relations, Youth Development Advancement, Environmental Responsibility & Ecotourism: Opportunities for Successful Nation Branding in the 21st Century
(Berlin; March 6th - 10th, 2013)
Innovative Nation Branding Strategies for the 21st Century
(March 6th - 8th, 2013)
The program will consist of lectures, seminars, workshops, debates, and panel discussions that will feature leading figures and experts in the fields of International Economics & Politics, Academia, Development, Tourism, Marketing & Advertising, and Civil Society.
The program will focus on the following issues:
Innovative Nation Branding Strategies in a Globalized World
- The Process and Progress of Nation Branding and National Brands in the 21st Century
- The Importance of the Cultural Aspects for Contemporary Nation Branding Campaigns
- Understanding and Shaping National Brands in the Communication Age
- Nation Branding, Youth Development Advancement and Environmental Responsibility
Nation Branding Global Politics and Intercultural Relations
- Strengthening Intercultural Relations and Increasing Foreign Investment
- International Relations and Nation Branding in the Communication Age
- Comprehensive Strategies for the Future: Linking Nation Branding, Multiculturalism and International Investment Policies
- Nation Branding and Corporate Social Responsibility in a Globalized World
Environmental Responsibility & Ecotourism
- The Development of Ecotourism in the 21st Century
- Nation Branding, Environmental Responsibility & Ecotourism
- Cultural Diplomacy and Sustainable Tourism
- High Levels of Tourism and a Strong National Brand
International Economics: Integrating Fair and Free Trade
- Fair Trade: Understanding the relation of Fair Trade to Sustainable Tourism and International Investment
- Current and Future Free Trade Areas: the Political, Economic, and Cultural Dimensions
