The Berlin International Economics Congress 2013
Intercultural Relations, Youth Development Advancement, Environmental Responsibility & Ecotourism: Opportunities for Successful Nation Branding in the 21st Century
(Berlin, March 6th - 10th, 2013)
The Congress will be divided into three complementary parts. The program will begin by looking in greater detail at the theme: "Process and Progress of Nation Branding and National Brands in the 21st Century." During this part of the program participants will have the opportunity to experience Berlin’s famous "International Tourism Exchange Conference - ITB Berlin".
In addition, during these three days, the concepts of “cultural diplomacy” and “soft power” will be explored in greater depth. The second part of the program will build on these components by considering the role that nation branding campaigns can play in promoting youth education & development.
The final part of the program will apply these discussions to one of the most vital issues that will determine global politics and international economics over the coming years: "Sustainable Development, Environmental Responsibility and Climate Change."
The Congress will be comprised of the following three parts: