Nation Branding in a Globalized World
An International Conference on the Economic, Political, and Cultural Dimensions of Nation Branding
(Berlin; July 29th - August 1st, 2010)
| Thursday, 29th July |
Friday, 30th July |
Saturday, 31st July |
Sunday, 1st August |
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|---|---|---|---|---|
| 09:30 | Foreign Investment, Tourism and National Brands: Exploring the Relationship (Jamaican Case Study) Location: ICD House Speakers: Amb. Joy E. Wheeler Carol Lee Chevannes Bembridge Does a strong national brand guarantee high levels of investments and tourism? |
Tea, Coffee & Refreshments | Tea, Coffee & Refreshments | |
| 10:00 | Mexico, a Nation of Opportunities (Panel Discussion) Location: ICD House Moderator: Mark Donfried Speakers: Luis M. Anaya Imazio (Director of the Department for Economics at the Embassy of Mexico in Berlin) Gisela Sigmund (Project Manager at the ProMexico) An exploration of the promotion of Mexico during the World Economic Forum Annual Meeting 2010 in Davos |
Innovation and Cultural Diplomacy: The Example of Collegium Hungaricum (Lecture & Discussion) Location: ICD House Speaker: János Can Togay (Director of Collegium Hungaricum) A look at how an organization uses Nation Branding as an effective tool to reach out to others |
Nation Branding and Global Competitiveness: Case Studies of Germany and Namibia Location: ICD House Speaker: Maris Nicolas Christiansen (Author of the „Der Deutschland-Faktor. Nationale Herkunft als Chance für Markenstrategie deutscher Automobilhersteller auf internationalen Märkten”) How strategic Nation Branding enhances global competitiveness-comparing the cases of Germany and Namibia. |
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| 11:15 | Tea, Coffee & Refreshments | Tea, Coffee & Refreshments | Tea, Coffee & Refreshments | |
| 11:45 | Culture, National Identity and Foreign Policy (Seminar) Location: ICD House Speaker: Elizabeth Corwin (Cultural Attaché, US Embassy in Berlin) An examination of the role played by non-governmental organizations in reflecting and shaping a country’s image |
City, Region, Nation Branding, Searching for Identity (Lecture & Discussion) Location: ICD House Speaker: J. Christian B. Kirsch (Secretary General at the International Delphic Council) An exploration of how to brand through arts, culture, education and identity |
Participants´ papers presentation A presentation and analysis of two selected participants´ papers |
|
| 13:00 | Program Registration | Lunch Break | Lunch Break | Sunday Lunch |
| 14:30 | Brand Berlin: Inside the Campaign Location: ICD House Speaker: Gregor C. Blach (Managing Director of WE-DO) Presentation of how a city campaign is being developed |
Nation Branding and Cross Boarder Regional Location: ICD House Speaker: Uffe Andreasen (Cultural Councilor, Danish Ministry of Foreign Affairs, former Ambassador and Permanent Delegate to UNESCO) Looking into the relationship between what a national brand is and how it differs from a regional brand |
The Ambiguities of Place Identity: Athens, Greece (Case Study) Location: ICD House Speaker: Ares Kalandides (Managing Director INPOLIS UCE Gmb; President-The Association for Place Branding and Public Diplomacy) A conceptual presentation of place branding, understanding the notion of identity |
Farewell |
| 15:45 | Tea, Coffee & Refreshments | Tea, Coffee & Refreshments | Tea, Coffee & Refreshments | |
| 16:15 | Nation Branding - from Showcasing to Mutuality; the Case of the British Council (Lecture) Location: ICD House Speaker: Patrick Hart |
Brand Tbilisi: Connecting City Branding and City Development Location: ICD House Speaker: Carsten Claus (Senior Brand Strategist at Brandflight) Comparison between Europe and the eastern world through the case of Georgia, linking brand strategy into policy and city development |
Who Owns a Nation’s Image? Location: ICD House Speaker: Daniel Florian (Consultant, Dimap Communications) Stakeholders in Public Diplomacy and how they can effectively be coordinated to form a strong image |
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| 17:30 | Tea, Coffee & Refreshments | Tea, Coffee & Refreshments | Tea, Coffee & Refreshments | |
| 18:00 | The Branding of Smaller Nations in a Globalised World: A View From Ireland (Irish Case Study) Location: ICD House Speaker: Dan Mulhall (Irish Ambassador to Germany) An overview of how cultural diplomacy is used to influence nation branding |
Balkan Brands: Strength in Diversity (Panel Discussion) Location: ICD House Moderator: Mark Donfried Speakers: Marco Štucin Nataša Jovović Milan Gojković Sandra Blagec Reflecting on the potentials of nation branding in newly developed countries through the attractiveness of their landscapes and cultural traditions |
Foreign Investment, Tourism and National Brands: Exploring the Relationship (Case Study from Africa) Location: ICD House Speaker: Amb. Dr. Makase Nyapisi (Ambassador of the Kingdom of Lesotho to Germany) Does a strong national brand guarantee high levels of investment and tourism? |
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| 19:30 | Tourism, Nation Branding and Cultural Diplomacy Location: ICD house Speaker: Dimitris Rallis (Ambassador of Greece to Germany) |
The Link between Nation Branding and Economics (Case Study from Romania) Location: ICD house Speaker: Vladimir Ciobalasu (Minister Counselor for Economics at the Embassy of Romania to Germany) |
(19:00) Nation Branding and the Case of Pakistan (Presentation) Location: ICD House Speaker: Shahid Riaz (President of Pak-German Council for Culture and Democracy) Does a strong national brand guarantee high levels of investment? |
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| 20:30 | Welcome Reception and Group Dinner (Social & Cultural Activity) |
Social Activity: Group Dinner (Social & Cultural Activity) |
Movie Screening: Africa´s Lost Eden (Mozambique Film Event) Concert & Dinner Buffet |
