Cultural Diplomacy Research

Nation Branding

Author Title Date Publisher
Adrian Marino Al treilea discurs: cultura, ideologie si politica in Romania 2001 Polirom Press
Anholt, Simon Brand New Justice: How branding places and products can help the developing world 2003 Elsevier
Bart Berende, Fabian Kreding What's in a name? A study on the success factors of brand naming in China 2012 Jonkoping International Business School
Bolton, Kingsley andd Olsson, Jan. (Eds.) Media, popular culture, and the American Century 2010 fälth & hässler
Braithwaite , Valerie; Dinnen, Sinclair;
Allen, Matthew; Braithwaite, John
& Charlesworth, Hilary
Pillars and Shadows: Statebuilding as peacebuilding in Solomon Islands 2010 The Australian National University
Butcher, John Australia Under Construction : Nation-building past, present and future 2008 The Australian National University
Carolin Winter Branding Finland on the internet. Images and Stereotypes in Finald's tourism marketing 2009 University of Jyvaskyla
Cesar Villanueva Rivas
Representing Cultural Diplomacy : Soft Power, Cosmopolitan Constructivism and Nation Branding in Mexico and Sweden
2007 Växjö University Press
Clifton, Rita and Simmons, John Brands and Branding 2003 Profile Books Ltd
Crystal, David English as a global language 2003 Cambridge
Dinnie, Keith Nation Branding Concepts, Issues, Practice 2008 Elsevier
Einstein, Mara Brands of Faith 2008 Routledge
Emily T.Metzgar Promoting Japan: One Jet at a Time 2012 USC Center on Public Diplomacy
Gorel Englund Nation Branding. A brand new marketing tool on the global aren. A qualitative case studi in a Swedish context 2012 Stockholm School of Economics
Igor Boțan Reglementarea Transnistreană: O Soluție Europeană 2009 Arc Press
Jan Melissan Wielding soft power: the new public diplomacy 2005 Netherlands Institute for International Relations
Jay Wang and Shaojin Sun Experiencing nation brands: a comparative analysis of eight national pavilons at expo Shanghai 2010   USC Center on Public Diplomacy
Jordan Paul The Moders Fairy-Tale: Nation Branding, National Identity, and the Eurovision SOng COntest in Estonia 2014 University of Tartu
Jordan, Paul The Modern Fairy Tale : Nation Branding, National Identity and the Eurovision Song Contest in Estonia    
Loch K. Johnson The Oxford Handbook of National Security Intelligence 2010 Oxford University Press
Magdalena Kania-Lundholm Re-branding a nation online. Discourses on Polish nationalism and patriotism 2012 Dissertation
Nadia Kaneva Re-imagining nation as brand: Globalization and national identity in post-communist Bulgaria 2012 Routledge
Oscar Alvarez Martinez Branding Spain. Analyzing the organizations behind the image of Spanish in Sweden 2010 Gotland University
Schoenmakers, Hans The Power of Culture 2012 Globalisation Studies Groningen
Rita Clifton, John Simmons Brands and Branding 2003 The economist
Sławomir Gawroński National Branding in practice. Case study of Liechtenstein. 2011 BBConsult Rzeszów
Stina Bengtsson Virtual nation branding: the Swedish embassy in second life 2011 Journal of Virtual Worlds Research
Tian , Kelly & Dong, Lily Consumer-Citizens of China : The Role of Foreign Brands in the Imagined Future China 2010 Taylor & Francis, London
Tobias Eltebrandt Thailand's nation branding: a study of Thai nation-brand wquity and capabilities 2008 Malardalen University
Winfield-Pfefferkorn, Julia The Branding of Cities 2005 Graduate School of Syracuse University
Matthew B. Morrison U.S. public diplomacy: Background and current issues. 2012  
Yasuko Murai ‘Alive with Possibility’: Brand South Africa and the discursive construction of South African national identity. 2011 London School of Economics and Political Science
Eva Niesing Latin America´s Potential in Nation Branding: A closer look at Brazil´s, Chile´s and Colombia´s practices 2013 Anchor Academic Publishing
Koh Buck Song Brand Singapore -  Nation Branding After Lee Kuan Yew in A Divisive World 2017
(2nd edition)
Marshall Cavendish International
Robert A. Saunders Popular Geopolitics and Nation Branding in the Post-Soviet Realm 2017 Routledge
Pawel Surowiec Nation Branding, Public Relations and Soft Power: Corporatising Poland 2017 Routledge
Melissa Aronczyk Branding the nation: The global business of national identity 2013 Oxford University Press, New York
Fan Yang Faked in China: Nation Branding, Counterfeit Culture, and Globalization 2016 Indiana University Press
Steve Bloomfield How to make a nation: A Monocle guide 2016 Gestalten
Carolin Viktorin, Jessica Gienow-Hecht, Annika Estner, Marcel K. Will Nation Branding in Modern History 2018 Berghahn Books
Keith Dinnie Nation branding: Concepts, issues, practice.  2016 (2nd edition) London, New York
Louis Clerc, Nikolas Glover and Paul Jordan Histories of Public Diplomacy and Nation Branding in the Nordic and Baltic Countries 2015 Brill | Nijhoff
Mai’a K Davis Cross.; Jan Melissen European public diplomacy: Soft power at work. 2013 Basingstoke, New York
Ugesh A. Joseph The 'Made in Germany' Champion Brands: Nation Branding, Innovation and World Export Leadership 2013 Gower
Nadia Kaneva Branding post-communist nations: Marketizing national identities in the “new” Europe 2012 Routledge
Jami A. Fullerton, Alice Kendrick Shaping International Public Opinion: A Model for Nation Branding and Public Diplomacy 2017 Peter Lang
Ulrich Ermann, Klaus-Jürgen Hermanik Branding the Nation, the Place, the Product 2017 Routledge
J. Wang Shaping China’s Global Imagination: Branding Nations at the World Expo 2013 Palgrave Macmillan
Paul Temporal Branding for the Public Sector: Creating, Building and Managing Brands People Will Value 2015 Wiley
Martha Bayles Through a screen darkly: Popular culture, public diplomacy, and America’s image abroad. 2014 Yale University Press
Paul Jordan The Modern Fairy Tale: Nation Branding, National Identity and the Eurovision Song Contest in Estonia 2014 University of Tartu Press
Michael Clancy Brand New Ireland?: Tourism, Development and National Identity in the Irish Republic 2016 Routledge
Falk Hartig Chinese public diplomacy: The rise of the Confucius Institutes. 2016 Routledge
Wanning Sun Mediatization with Chinese characteristics: Political legitimacy, public diplomacy and the new art of propaganda. 2014 Knut Lundby (ed.): Mediatization of communication. Berlin, Boston, 87-105.
Daya Kishan Thussu Communicating India’s soft power: Buddha to Bollywood. 2013 Palgrave Macmillan US
Deborah Kapchan Cultural Heritage in Transit: Intangible Rights as Human Rights 2014 University of Pennsylvania Press
Carlos J. Torelli Globalization, Culture, and Branding. How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization 2013 Palgrave Macmillan US
Yasue Kuwahara (editor) The Korean Wave: Korean Popular Culture in Global Context 2014 Palgrave Macmillan US
Leigh Clemons Branding Texas: Performing Culture in the Lone Star State 2013 University of Texas Press
Kenneth Paul Tan Singapore: Identity, Brand, Power 2018 Cambridge University Press
Mandy Merck (editor) America First: Naming the Nation in US Film 2012 Routledge
Euny Hong The Birth of Korean Cool: How One Nation Is Conquering the World Through Pop Culture 2014 Picador
James Pamment; Karin Gwinn Wilkins (editors) Communicating National Image through Development and Diplomacy: The Politics of Foreign Aid 2018 Palgrave Macmillan
Antigoni Papadimitriou Competition in Higher Education Branding and Marketing: National and Global Perspectives 2017 Palgrave Macmillan
Nadia Kaneva Branding Post-Communist Nations: Marketizing National Identities in the “New” Europe (Routledge Research in Cultural and Media Studies) 2011 Routledge
Eugene D. Jaffe, Israel D. Nebenzahl National Image & Competitive Advantage: The Theory and Practice of Place Branding 2006 Copenhagen Business School Press
Margot Bloomstein Content Strategy at Work: Real-world Stories to Strengthen Every Interactive Project 2012 Elsevier
J. Wang Shaping China's Global Imagination: Branding Nations at the World Expo (Palgrave Macmillan Series in Global Public Diplomacy) 2013 Springer
Amitava Chattopadhyay The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands 2013 McGraw-Hill Education
Keith Dinnie City Branding: Theory and Cases 2011 Palgrave Macmillan
Simon Anholt Competitive Identity: The New Brand Management for Nations, Cities and Regions 2006 Palgrave Macmillan
Simon Anholt Places: Identity, Image and Reputation 2010 Palgrave Macmillan
Simon Anholt Brand America: The Mother of All Brands (Great Brand Stories series) 2005 Cyan Communications
Simon Anholt Brand America 2009 Marshall Cavendish Business;
Simon Anholt Brand China: The Next Superbrand? 2006 Cyan Communications