Participant Papers 2010

Nation Branding in a Globalized World

July 2010

Ms. Alima Dostiyarova - Kazakhstan
Ms. Dostiyarove is a doctoral student at DBA (Doctor of Business Administration) program, KIMEP (Kazakhstan Institute of Management, Economics and Strategic Research), Kazakhstan. major specializations are management and marketing. Current position-  supervisor and budget officer of the Language Center, KIMEP.  Before doctoral program I got a diploma in history at Moscow State Institute of History and Archive (Russia, 1991) and Master of Business Administration (2006) at KIMEP with specialization in management.

Ms. Nobumi Kobayashi - Japan
Ms. Kobayashi resides in the UK and graduated with a politics degree from the University of York. Since graduating she has followed a varied career path, including working on the trading floors in the City; journalistic work in Japan and Britain; and did corporate research at the Commonwealth Business Council Technologies, before completing my master’s degree in State, Society and Development at the School of Oriental and African Studies, in the UK.

Ms. Angela Besana – Italy
Ms. Besana is an Associate Professor of Economics IULM University Milan. (read more)

Ms. Anna Maria Trawińska – Poland
Ms. Trawińska  received a masters degree in sociology from The Nicolas Copernicus University in Toruń, in Poland last November. She is applying for a PhD in sociology.

Ms. Yelena Istileulova - Kazakhstan
Ms. Istileulova  has received four awards for her varied research. She was a Fulbright scholar (2000-200) at The Bureau of Labor Statistics, US, Researcher at KIMEP (2002-2004), the Project Manager of UNDP, Consultant/Experts of UN, Tacis, USAID programmes. Her current occupation is Director of the Center for Research and Development, International Academy of Business. She is also a, student of The DBA programme of KIMEP in  Almaty Kazakhstan.


Melissa Aronczyk – United States
Melissa Aronczyk is Assistant Professor of Communication Studies in the School of Journalism and Communication at Carleton University. She teaches courses in critical branding and promotional culture, nationalism and national identity, and political and cultural issues related to globalization. Her current research explores the phenomenon of nation branding and its implications for national space, the production of value and questions of identity in a global context. She is currently writing a book on the topic, Branding the Nation, under contract with Oxford University Press. Professor Aronczyk holds a Ph.D. from the Department of Media, Culture and Communication at New York University.
Blowing up the Brand INTRO - Melissa Aronczyk
LIVING THE BRAND - Melissa Aronczyk

Blowing up the Brand: Critical Perspectives on Promotional Culture (Popular Culture and Everyday Life)
Blowing Up the Brand began as a two-day conference in May 2009 at the Institute for Public Knowledge at New York University. Organized by Melissa Aronczyk and Devon Powers, the goal of the event was to bring together writers and academics with diverse disciplinary backgrounds and research interests to share critical perspectives on the expanding role of the brand as both a cultural form and a model of political and economic organization. Essays and articles have since been put into a book, titled, Blowing Up the Brand: Critical Perspectives on Promotional Culture (Popular Culture and Everyday Life).
Blowing up the Brand INTRO - Melissa ARONCZYK
Blowing up the Brand - Alison HEARN
Blowing up the Brand - Jonathan GRAY
Blowing up the Brand - Miriam GREENBERG