Nation Branding in a Globalized World

An International Conference on the Economic, Political, and Cultural Dimensions of Nation Branding

(Berlin; July 29th - August 1st, 2010)
be berlin
  Thursday,
29th July
Friday,
30th July
Saturday,
31st July
Sunday,
1st August
09:30   Foreign Investment, Tourism and National Brands:  Exploring the Relationship
(Jamaican Case Study)

Location:
ICD House

Speakers: 
Amb. Joy E. Wheeler
Carol Lee
Chevannes Bembridge


Does a strong national brand guarantee high levels of investments and tourism?
Tea, Coffee & Refreshments Tea, Coffee & Refreshments
10:00   Mexico, a Nation of Opportunities
(Panel Discussion)

Location:
ICD House

Moderator:
Mark Donfried


Speakers: 
Luis M. Anaya Imazio

(Director of the Department for Economics at the Embassy of Mexico in Berlin)
Gisela Sigmund
(Project Manager at the ProMexico)

An exploration of the promotion of Mexico during the World Economic Forum Annual Meeting 2010 in Davos
Innovation and Cultural Diplomacy:  The Example of Collegium Hungaricum (Lecture & Discussion)

Location:
ICD House

Speaker: 
János Can Togay

(Director of Collegium Hungaricum)

A look at how an organization uses Nation Branding as an effective tool to reach out to others
Nation Branding and Global Competitiveness:  Case Studies of Germany and Namibia

Location:
ICD House

Speaker:
Maris Nicolas Christiansen

(Author of the „Der Deutschland-Faktor.  Nationale Herkunft als Chance für Markenstrategie deutscher Automobilhersteller auf internationalen Märkten”)

How strategic Nation Branding enhances global competitiveness-comparing the cases of Germany and Namibia.
11:15   Tea, Coffee & Refreshments Tea, Coffee & Refreshments Tea, Coffee & Refreshments
11:45   Culture, National Identity and Foreign Policy
(Seminar)

Location:
ICD House

Speaker:
Elizabeth Corwin

(Cultural Attaché, US Embassy in Berlin)

An examination of the role played by non-governmental organizations in reflecting and shaping a country’s image
City, Region, Nation Branding, Searching for Identity
(Lecture & Discussion)

Location:
ICD House

Speaker:
J. Christian B. Kirsch

(Secretary General at the International Delphic Council)

An exploration of how to brand through arts, culture, education and identity
Participants´ papers presentation

A presentation and analysis of two selected participants´ papers
13:00   Program Registration Lunch Break Lunch Break Sunday Lunch
14:30 Brand Berlin:  Inside the Campaign

Location:

ICD House

Speaker:
Gregor C. Blach

(Managing Director of WE-DO)

Presentation of how a city campaign is being developed
Nation Branding and Cross Boarder Regional

Location:
ICD House

Speaker:
Uffe Andreasen

(Cultural Councilor, Danish Ministry of Foreign Affairs, former Ambassador and Permanent Delegate to UNESCO)

Looking into the relationship between what a national brand is and how it differs from a regional brand
The Ambiguities of Place Identity:  Athens, Greece
(Case Study)

Location:
ICD House

Speaker:
Ares Kalandides

(Managing Director INPOLIS UCE Gmb; President-The Association for Place Branding and Public Diplomacy)

A conceptual presentation of place branding, understanding the notion of identity
Farewell

 
15:45 Tea, Coffee & Refreshments Tea, Coffee & Refreshments Tea, Coffee & Refreshments  
16:15 Nation Branding -  from Showcasing to Mutuality; the Case of the British  Council
(Lecture)

Location:
ICD House

Speaker:
Patrick Hart


 
Brand Tbilisi:  Connecting City Branding and City Development

Location:

ICD House

Speaker:
Carsten Claus

(Senior Brand Strategist at Brandflight)

Comparison between Europe and the eastern world through the case of Georgia, linking brand strategy into policy and city development
Who Owns a Nation’s Image? 

Location:
ICD House

Speaker:
Daniel Florian

(Consultant, Dimap Communications)

Stakeholders in Public Diplomacy and how they can effectively be coordinated to form a strong image
 
17:30 Tea, Coffee & Refreshments Tea, Coffee & Refreshments Tea, Coffee & Refreshments  
18:00 The Branding of Smaller Nations in a Globalised World:  A View From Ireland (Irish Case Study)

Location:
ICD House

Speaker:
Dan Mulhall

(Irish Ambassador to Germany)

An overview of how cultural diplomacy is used to influence nation branding
Balkan Brands:  Strength in Diversity (Panel Discussion)

Location:
ICD House

Moderator:
Mark Donfried


Speakers:  
Marco  Štucin
Nataša Jovović
Milan Gojković
Sandra Blagec


Reflecting on the potentials of nation branding in newly developed countries through the attractiveness of their landscapes and cultural traditions
Foreign Investment, Tourism and National Brands:  Exploring the Relationship
(Case Study from Africa)

Location:
ICD House

Speaker:
Amb. Dr. Makase Nyapisi

(Ambassador of the Kingdom of Lesotho to Germany)

Does a strong national brand guarantee high levels of investment and tourism?
 
19:30 Tourism, Nation Branding and Cultural Diplomacy

Location:
ICD house

Speaker:
Dimitris Rallis

(Ambassador of Greece to Germany)

 
The Link between Nation Branding and Economics
(Case Study from Romania)

Location:
ICD house

Speaker:
Vladimir Ciobalasu

(Minister Counselor for Economics at the Embassy of Romania to Germany)
(19:00) Nation Branding and the Case of Pakistan
(Presentation)

Location:
ICD House

Speaker:
Shahid Riaz

(President of Pak-German Council for Culture and Democracy)

Does a strong national brand guarantee high levels of investment?
 
20:30 Welcome Reception and Group Dinner
(Social & Cultural Activity)
Social Activity: Group Dinner
(Social & Cultural Activity)
Movie Screening: Africa´s Lost Eden
(Mozambique Film Event)

Concert & Dinner Buffet