 1st
Conference – April 5th (Introduction, 100-150 Participants) |
| Frankfurt |
Time |
Location |
|
17:30-18:00 |
Welcome
Reception |
|
18:00-18:10 |
Opening
Greeting from Dr. Sebastian Klein, Global Head Private
Banking, Commerzbank AG |
|
18:10-18:20 |
Introductions
from Mark C. Donfried, Founder & Executive Director,
institute for cultural diplomacy e. V., and Ruediger Holzammer,
President, WHU/Kellogg EMBA Alumni Club |
|
18:20-18:40 |
Keynote
1: Definition of Cultural Diplomacy and its Impact, Prof
Cynthia Schneider, Georgetown University, Former ambassador
to the Netherlands under Clinton, recipient of the Office of
the Secretary of Defense Exceptional Public Service Award |
|
18:40-19:00 |
Keynote
2: The Role of Culture in the International Context, Lessons
to Be Learned, Prof Matthias Kipping, Universitat Pompeu
Fabra, Department of Economics, Barcelona |
|
18:40-19:00 |
Panel
Discussion: The Role of Culture in the International Setting,
moderated by Matthew B. Murrell, Executive Director &
CFO, the institute for cultural diplomacy e. V., with: |
|
19:00-20:15 |
Prof
Cynthia Schneider, Georgetown University
Prof Matthias Kipping, UPF
Mr. Roman Martens, CFO, IMS Health Germany
Dr. Wilhelm Nuese, Regional Board Member for Central
& Eastern Europe, Commerzbank AG |
|
20:15-end |
Evening
Reception with drinks and hors d’oeuvres |
|
“Cultural Barriers of Expanding Business Abroad I”
|
| 2nd
Conference – May 11th (40 Participants) |
| Bucharest |
Time |
Topics |
|
14:00-14:30 |
Welcome
and Presentation, “Romanian Identity in the European Context”,
Mr. Horia-Roman Patapievici, President of the Romanian Cultural
Institute |
|
14:30-15:00 |
Keynote
1 Perceptions of Culture in International Business –
Prof. Theodore Paleologu, Professor of Philosophy, European
College of Liberal Arts, Berlin |
|
15:00-15:30 |
Keynote
2: Culture and Operational Risk – a Management Perspective
Matthew B. Murrell, CFO & Executive Director, institute
for cultural diplomacy |
|
15:30-16:00 |
Q&A
with Prof. Theodore Paleologu and Matthew B. Murrell |
|
16:00-16:30 |
Coffee
Break |
|
16:30-17:30 |
Case
Study 1: Lufthansa in Romania
Jan-Philip Goertz, Director of Political & Governmental
Affairs, Lufthansa AG |
|
17:30-18:30 |
Case
Study 2: Softwin in Germany
Florin Talpes, CEO, Softwin [awaiting final confirmation]
|
|
18:30-18:45 |
Joint
Closing Remarks: Radu Anghel, Managing Director,
AT-Concpets, Mark Donfried, Executive Director
and Founder, institute for cultural diplomacy. |
|
18:45-19:15 |
Cocktail
Reception – wine presentation by Vin Club Odobesti |
|
19:15-21:00 |
Dinner
& Concert with String Quartet |
|
