The International Symposium on Cultural Diplomacy 2010:

Culture, Globalization, and International Relations over the next Two Decades

(Berlin; May 23rd - 30th, 2010)

The ICD goes green with Toyota

The Institute for Cultural Diplomacy is proud to announce its partnership with Toyota for the International Symposium on Cultural Diplomacy 2010. Sustainable development and green technology are key to reducing our impact on the environment. The ICD believes that we must all take responsibility for tackling these challenges and we are therefore proud to announce that the ICD pledges to promote sustainable development by every means at its disposal. Our partnership with Toyota is an important step in becoming an environmentally friendly organization, and we pledge to promote and exercise green thinking.

Technology, Production and Social Engagement

One of the biggest challenges of the 21st century is to enable mobility without damaging the environment. Toyota takes this challenge seriously. As early as 1992 Toyota had committed to the “Toyota Earth Charter”, which aims to combine ecology and the economy. Toyota is therefore continually improving its environmentally friendly technologies for the operation of automobiles, as well as ensuring the most efficient and effective production processes.

Toyota is the market and technology leader for hybrid cars. More than 2.5 million hybrid vehicles have been sold worldwide since their launch in 1997. In 2020, the hybrid technology will be available in all Toyota model lines. In the area of car production, Toyota has drastically reduced waste, energy and water consumption, as well as carbon dioxide emissions, in all its factories. Their environmental target for 2011 was met three years ahead of schedule, in 2008.

Toyota’s global commitment to the promotion of a sustainable society has three areas of focus: climate change, road safety, and technological education. Toyota has been supporting reforestation programs across the world for more than 10 years. In Germany, Toyota supports the Cologne-based forest laboratory and the student initiative "Plant for the Planet", aiming to plant more than one million trees.

For Toyota, a liveable society also means supporting social and charitable projects. The Toyota Germany Foundation, as well as the Toyota Fund for Europe, therefore promote numerous social, environmental, and educational projects. Employee commitment is also important for Toyota. Toyota employees in Germany, for example, have been taking part in the Cologne Volunteer Day annually since 2004, and themselves suggest projects for the advancement of the Toyota Germany Foundation.

Please find further Information at:,

Toyota’s reports on Sustainability and Social Responsibility - English / German